Advertising and Promotion

Gaining market exposure and building brand awareness for a company and product has in the past been a costly endeavor. Today, advertising and promotion can be done much more cost effectively while at the same time, reach a larger target market. Marketing Concepts, Inc. will assist the client in developing the “right message or the right target” be it through traditional advertising, electronic, sales and marketing promotional programs, or other means. With our expertise in the food channels, as well as our technical capabilities, Marketing Concepts, Inc. will provide high visibility without the high cost.

Formulating the correct positioning that meets the needs of the prospect must be done in a manner that leaves a lasting impression without the high cost. We will assist the client in defining the marketing objectives and determine the best possible means to deliver a message that result in the desired action steps by the customer. Along with a strong advertising campaign, Marketing Concepts, Inc. will also assist the client with integrating a promotional program to maximize exposure and increase sales. The client can receive support from Marketing Concepts, Inc. in several areas.

Advertising and Creative Development

Media Buying

Collateral Development

Promotional Programs