Marketing Concepts, Providing a Road to Success for the Food Industry

Financial Product Analysis and Forecasting

The food and agricultural industry continues to change at a rapid rate. In addition to the changing consumer, new demographics, and increased competition, other factors have a tremendous impact on production of food products sold as stand alone products or used as ingredients.

International competition, technological advancements, government policy, and weather can impact the production and demand of food products. This not only impacts the consumer food items but all companies along the supply chain. With our partner, Informa Economics, Inc., Marketing Concepts, Inc. can provide the client with a significant amount of worldwide economic and research data that will assist in creating short and long term forecasting that is needed to accurately plan for the future. The products and services listed below can be customized to address not only specific food categories or commodities but focused on specific information pertinent to strategic planning and risk management.

Domestic and International Commodity Production/Demand

Through international research, in-house agronomics, and staff meteorologist, and economists, world demand and forecasting can be used for market development and opportunity.

Price Risk Management and Hedging Strategies

Economists will offer expertise into global food products and development/execution of hedging strategies using economic tools including futures, options OTC instruments, and swaps.

Farm Policy Analysis

Address all food groups and offer insight into price forecasts, pricing volatility assessment, and management of these strategies as it relates to the impact on business margins

SCI Data Services

Database built by Informa Economics based on 30 years of information on agriculture and the world food supply

Internet Based Pricing Application (Beef and Pork)

System for real time support using extensive pricing database for meat products that is an extremely valuable tool for buying, selling, or hedging beef and pork items

Daily Newsletters and Analysis

Offer the client a regular newsletter with key information on commodities that will help in strategic decision making on a daily or long term basis

Providing a Road to Success for the Food Industry
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