Marketing Concepts, Providing a Road to Success for the Food Industry

Food Safety and Security

While the US food industry has led the world in development and implementation of food safety programs, measures must continue to assure a safe food supply. Since 9-11, our world has changed and food security measures must also be addressed. Marketing Concepts, Inc. will provide the client with the necessary steps on building a foundation for food safety and security, that not only involves the client but reaches across the entire supply chain, recognizing that all participants have a role to play.

Marketing Concepts, Inc. will assist the client in developing a food safety/security program, based on procedures set forth by the food industry, government, and other organizations that have developed similar processes. With our strategic partners, Marketing Concepts, Inc. can offer the measures that electronically track manufacturing steps, monitor guidelines and perimeters, and can immediately track food trails in the event of a foodborne incident or food security breach.

While each food safety and security program will be customized for each client, services from Marketing Concepts, Inc. may include:

Food Safety/Security Review and Process Development

Examine current methods, by company and department to determine successful procedures and identify areas that may pose problems, create a system to address safety and security, including checklists for future programs.

Genetic Software Tracking

Develop a program to track animals from producer to consumer including packers and processors of dairy, beef, poultry, and pork.

Hand Held PDAs and Technology

Utilize latest technology to improve food safety and security programs and link critical data to internet for fast and economical retrieval of information.

Quality Assurance Programs

Develop QA programs needed to assure food safety and security, while at the same time allow for offering value added products.

Providing a Road to Success for the Food Industry