Marketing Concepts, Providing a Road to Success for the Food Industry

Market Research

For any food company to be successful, prior information must be gathered from current customers, prospects, and suppliers in order to make informed decisions.

Marketing Concepts, Inc. will gain this critical information through our market research services, targeting all food channel segments of the supply chain. From selecting the appropriate research tool, designing the key topics and questions, identifying targets, and offering implications based on research, Marketing Concepts, Inc. is a one stop resource for all research needs.

 

 

Among our services:

Primary Qualitative/Quantitative Interviews

Schedule and conduct interviews on selected topics, seeking open ended responses as well as quantifiable information

Secondary Research Reports

Search for existing research that will provide the client with general data that will be used in the decision making process

Menu Tracking and Analysis

Through our partner, Datassential Research, search a database of 2.2 million menus on areas such as item frequency, pricing, growth/decline, segment analysis

Menu Trends Reporting

Identify the fastest growing areas of opportunity through emerging menu concepts and changing consumer choices

Surveys/Questionnaires

Use these tools for data collection to allow for a greater number of participants, develop and target specific audiences with quantifiable questions via mail, phone, e-mail and other outlets

Consumer Panels

Use panels to reach literally thousands of consumers, segmented by regions, buying interests and other demographics for detailed research

Focus Groups

Organize and conduct group sessions focusing on selected topics, allowing for more in-depth discussion and feedback

Providing a Road to Success for the Food Industry
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