Marketing Concepts, Providing a Road to Success for the Food Industry

Slack Barshinger

Slack Barshinger is an integrated marketing communications firm that works exclusively with business-to-business marketers to build strong brands and efficiently find, create, and retain profitable customers. The agency has worked with diverse food service, consumer packaged goods and ingredient clients such as Keebler, Nabisco Food Ingredients, Tropicana, Gatorade, NutraSweet, Cargill, MasterTaste, Procter & Gamble and Deans. In 2002 and again in 2004, the Business Marketing Association named Slack Barshinger its national Agency of the Year for its ability to create a sustainable competitive advantage for its clients. Crain's BtoB magazine has twice named Slack Barshinger its Top Small Agency of the Year and in 2005 named it Runner Up Mid-Size Agency.

Providing a Road to Success for the Food Industry