The best companies offering the best products and the best support will never realize long term success if there are no customers to sell to. Marketing Concepts, Inc. will offer the client resources to define the product and determine which channels and segments within the channels offer the most opportunity. From here we will assist the client in developing a prospective customer base to introduce the company. Finally, we will help develop the appropriate products, support, and tools needed for success within these targeted groups.

Understanding what products fit which channel and knowing the segments within each channel can be difficult. Marketing Concepts, Inc. has the expertise to understand the various food channels as well as the dozens of segments within these channels and the unique demands or needs that each may have. Helping the client match the products with the appropriate target markets, as well as exploring new opportunities that exist, is a primary product offered by Marketing Concepts, Inc.

New Target Identification
Help identify new target opportunities based on client’s products, with considerations given to pricing, support, competition, and chance for success

Entering/Expanding Foodservice
Offer assistance in developing the appropriate plan and tactics needed to enter or expand the client’s presence within the foodservice industry

Retail Expansion
Help create new programs for the client to better target traditional grocery, wholesalers, warehouse clubs, and c-stores

Category Analysis
Thoroughly review selected categories that explore growth, overall sales opportunities, and tactics needed within retail and foodservice

Brand Building/Positioning
Develop and implement appropriate brand building programs in the most cost effective manner possible to selected channels and segments