We at Marketing Concepts, Inc. take pride in the projects and results achieved for our clients. The following are only a few examples of the types of situations we were engaged in and the results of our efforts. Please contact our office in order that we can provide your organization a custom plan to fit your specific needs.

Major Trade Association-Foodservice Training
With there being close to 1 million foodservice outlets, the ability to reach out directly to those that are small to medium in size was prohibitive. Client looking for a system to reach small to medium sized operators with certified training programs.

Trade Foundation and Association-Long Term Strategic Plan
The trade association’s Board of Directors select key issues facing industry for short and long term. Staff had the challenge of providing recommendations for a strategic plan addressing these critical issues for the long term success of the industry.

Food Manufacturer-Business Development
A $1 billion food manufacturer was experiencing decreased sales and lower overall margins. While the company had value added products to offer to industry, sales were flat and thus margins not realized. A need to identify new opportunities was needed for value added products.

Industry, Government, Trade Associations-Partnership
Changing consumer needs have forced the food and beverage industries to support innovation through product and nutrition research. Identifying opportunities and research priority areas is critical for success by developing a long term plan that not only outlines future research initiatives but identifies potential partners in the process.

Food Manufacturer-Long Range Planning
The client has over twenty plants with multiple product lines, experiencing uneven production runs and various levels of success with product lines. Sales of selected products are decreasing, with plant closings a possibility.