Project : Foodservice Training Program
Client : Major Trade Association
Situation : With there being close to 1 million foodservice outlets, the ability to reach out directly to those that are small to medium in size was prohibitive. Client looking for a system to reach small to medium sized operators with certified training programs.

Marketing Concepts, Inc. Solution : A program was developed to partner with major foodservice distributors, those companies that service on a daily basis all types and size restaurants, to not only deliver educational materials but provide necessary training programs to restaurant staff representing both front and back of house. This project included finding leading distributors that have training capabilities to help the client train the distributor staff, develop the appropriate PR for intended restaurant targets, and achieve the desired level of training and certified completions.

Results : Through a "train the trainer" type program, initial training was provided to some 15,000 distributor sales representatives. They along with their distributor company reached hundreds of thousands of restaurant units and literally millions of foodservice staff. This number continues to grow and is one of the most widespread training programs in the entire food industry.