For any food company to be successful, prior information must be gathered from current customers, prospects, and suppliers in order to make informed decisions.

Marketing Concepts, Inc. will gain this critical information through our market research services, targeting all food channel segments of the supply chain. From selecting the appropriate research tool, designing the key topics and questions, identifying targets, and offering implications based on research, Marketing Concepts, Inc. is a one stop resource for all research needs.

Primary Qualitative/Quantitative Interviews
The premier research product of Marketing Concepts, Inc. we will schedule and conduct interviews on selected topics, seeking open ended responses as well as quantifiable information

Secondary Research Reports
Search for existing research that will provide the client with general data that will be used in the decision making process

Menu Tracking and Analysis
Through our many resources, review the databases built from millions of menus on areas such as item frequency, pricing, growth/decline, segment analysis

Menu Trends Reporting
Identify the fastest growing areas of opportunity through emerging menu concepts and changing consumer choices

Surveys/Questionnaires
Use these tools for data collection to allow for a greater number of participants, develop and target specific audiences with quantifiable questions via mail, phone, e-mail and other outlets

Consumer Panels
Use panels to reach literally thousands of consumers, segmented by regions, buying interests and other demographics for detailed research

Focus Groups
Organize and conduct group sessions focusing on selected topics, allowing for more in-depth discussion and feedback