Developing a strong sales system is critical in moving products to the market in a manner that will result in higher margins. Marketing Concepts, Inc. will assist the client in creating a sales and marketing program that will utilize the client’s own sales staff or work with the broker network in achieving the overall sales objectives.

Reaching sales objectives will only be a reality with a sales staff that has a thorough knowledge of the various channels and segments within those channels, the opportunities within each, the appropriate product training, and support materials to assist in performing their jobs. Marketing Concepts, Inc. will provide the client with industry overviews that offer the most opportunities for each product line, competitive information that will be beneficial in the sales process, and recommendations for tools needed to help the sales staff perform. Sales programs offered through Marketing Concepts, Inc. are listed below.

Marketing Support
Determine the most impactful marketing tactics and activities that will best fit the client’s strategies for introducing or expanding sales, making recommendations that are efficient and cost effective.

Direct Sales vs. Broker Network Analysis
Examine the advantages and disadvantages, costs, and opportunities using or expanding a direct sales force vs. utilizing a broker network

Broker Identification, Selection, and Management,
Identify those brokers that will offer the client the best opportunity for success, examine product or channel expertise, geographical areas, size, and conflicting products or principals Selection and management of these brokers will also be offered.

Sales Support
Examine current client tools and offer recommendations and implementation for new training programs and marketing collateral that can be used to increase sales productivity

Market Research/Initial Sales
Through our market research programs, efforts will be maximized as the market research interview will also be used as an initial sales call where the research is not confidential. Subsequent samples and follow up calls will also be initiated.